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Sherlock and Apple computers

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Does anyone know if the production company for Sherlock has some sort of licensing deal with Apple, because the computers and Iphones are featured prominently in the series.

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Sherlockology identifies the laptop he uses in Series 2 as a MacBook Pro 17 inch (and points out that he had a PC in Series 1).

 

Wear Sherlock discusses the ins and outs of Britain's product-placement laws and plain old common sense.

 

And Notes from the Arwacolypse lists a number of phones used on the show, and wonders if there might be "a clever product placement and marketing ploy by Apple."

 

Everything I know, I learned from Google.

 

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He's definitely using a Macbook in THoB.  That apple logo is shining brightly!!!

 

And he's got a bank of Apple computers in TSoT when he's chatting with all the "I dated a ghost" women.  Seriously, he seems to have a ton of financial resources... how does he afford all those computers????????

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